Camp Oochigeas -- An Evening of Summer Dreams fundraising Gala, 2012
Elements: Postcard, outer envelope, letter, response card, response envelope, photo album/story book, website, Facebook page, tickets, event program guide and signage.
Description: Camp Oochigeas is a camp for kids with cancer. We rebranded Ooch as the "One Place" and created the materials for its biennial fundraising event.
Team: Jinnean Barnard (Writer), Eric Belanger, (Art Director).
Invitation Outer Envelope
Invitation -- letter, photo album with belly band, response card and envelope
Photo album front cover (belly band removed) and inside pages
Event Program Guide
World Vision 2010 “Fight for 5” Campaign
Elements: 11 minute video, DVD sleeve, outer envelope, letter, brochure, commitment card, RD, RE, gift for child (spoon & bowl), 2 Web landing pages, additional video stories online.
Description: The “Fight for 5” is World Vision Canada's annual campaign to save children under five years old from malnutrition and the related diseases and conditions that are the five leading causes of preventable child deaths.
Video, Part I
Our challenge in the fall of 2009 was to create a hard-hitting campaign that demonstrated both the urgency of the problem and the real and significant benefits donations would bring. The stories of children suffering from malnutrition were integral to the campaign’s direct mail, video, and online components. A small team of us traveled to the remote Turkana district of Northern Kenya to collect stories and gather footage of children and local World Vision experts for a video appeal narrated by Dave Toycen, President of World Vision Canada.
Team: Debi DeSantis (Art Director), Jinnean Barnard (Writer), Scott McKay (Creative Director), David Ebert (Director), Michel Bisson (Director of Photography) Jeff Jordan (Editor)
Video, Part II
DM: Outer Envelope
Brochure inside page
Various print elements
1 of 3 Online Videos
World Vision Haiti Emergency Campaign
Elements: Emails, banners, newspaper ads, radio PSAs, DM letters and inserts.
Description: The unthinkable devastation of the massive January 12, 2010 earthquake in Haiti spurred relief organizations to respond as quickly as possible. Within hours, MRM had created appeals across a variety of media to help fund World Vision Canada's relief efforts. We helped World Vision Canada raise $10 million in just 10 days, to fund their emergency assistance work that focused on bringing immediate relief (water, food, shelter, medical assistance) and protection to children and their families.
Team: Ian Martin (Art Director), Jinnean Barnard (Co-Writer), Scott McKay, (Creative Director and Co-Writer)